ShopSafe Rules
I got my super-awesome, interest-free MBNA Platinum WorldPoints credit card about 3 years ago. As soon as I got it, I started exploring the online banking site that came with it. Though most features I found were pretty standard (pay bills, transfer balances, etc), one stood out. MBNA calls it ShopSafe.
Basically, they give the account holder the ability to generate a temporary alias credit card number for online purchases (more info). This is done to enhance security and give one the warm and fuzzy feeling when purchasing online.

They make it real easy – just enter the interval and the spending limit, and hit Create Number.

You can then use it just like a regular credit card without worrying about yet another online merchant having your information on their books.

You may also work with old ShopSafe numbers and view active.
So how did I abuse the system?
A while back, when NetFlix was still a novelty, I used these temporary numbers in conjunction with temporary emails that ended with @howtobepoor.com to create several NetFlix accounts, all on the free 2-week trial offer. Because I timed temporary credit card number creation just right (I created a new number every 2 weeks), at any given time I had at least one number that expired in 2 weeks. I gave that number to NetFlix, they gave me the free trial, I got the DVDs, in two weeks the number expired, and my account got canceled without me actually calling them. Wash, rinse, repeat … about 5 times.
All of this could have been prevented if the NetFlix developers used address as a primary key for their tables, instead of credit card numbers.
Needless to say, I ran out of hard drive space from copying movies real quick, but that’s a separate story.
So what are the goods and the bads of ShopSafe?
- Good – You are not actually using your credit card number, so you don’t worry about fraud as much.
- Good – Even if someone jacks the number, they can only spend up to the pre-set limit.
- Good – ShopSafe is a FLASH app, not a web page, which makes the details of the transaction harder to extract.
- Bad – Some vendors will ask you about the credit card number you’ve used to a particular transaction. If you don’t have your ShopSafe number handy, it’s a 10 minute scramble.
- Bad – If you buy a lot of stuff, you’ll need to build a system just to keep track of your numbers.
I’ve used this nifty feature for several years now, and never had a problem. Oh yeah, MBNA is now owned by the Bank of America. I got accounts in both, and the transition has been fairly smooth.






